Be Nice Yoga: Art Direction

Be Nice Yoga grew from a spirit of reciprocal generosity, evolving organically over 12 years in a donated 10,000-square-foot space atop the Buhl Building. The donation-based classes became a celebration of unity, creativity, and empowerment. The studio needed identity when it moved to Detroit’s Cass Corridor. The branding was a lofty idea, but I was inspired by the challenge of balancing two seemingly opposing branding forces: the joy and positivity of Soul Train with the simplicity and emotional resonance of the Apple logo, which created a welcoming and memorable presence.